The French Riviera hub is a status symbol for the jet set. But look a little deeper, and you’ll find a place with plenty of local charm—and natural beauty.
Mary Winston Nicklin
July 20, 2026
For a few summer months every year, a town in the South of France with a year-round population of less than 4,000 lures the world’s tech titans, soccer stars and red-carpet regulars. Yachts akin to floating palaces fill the marina, celebrity chefs jet in for residencies at local restaurants and Pampelonne Beach morphs into a sandy catwalk with seasonal beach clubs.